AI Insights · Timothy · January 2022
Top 5 Communication Apps Performance in Middle East Q4 2021
In Q4 2021, the top communication apps in the Middle East showed varied performance in downloads, revenue, and active users. Insights from Sensor Tower reveal detailed trends.
In Q4 2021, the top 5 communication apps in the Middle East showcased diverse performance metrics across downloads, revenue, and active users, as per data from Sensor Tower.
imo-International Calls & Chat experienced a mixed trend in weekly revenue, peaking at around $212K in early October before a gradual decline to approximately $154K by the end of November. The app’s weekly downloads remained relatively stable, fluctuating between 152K and 186K, while weekly active users saw a slight drop from 15.1M in late September to around 14.6M by the end of December.
Messenger from Meta Platforms, Inc. had a modest revenue performance, with weekly revenue reaching up to $180 in mid-November. Downloads varied, starting at 159K and peaking at 202K in early November. Active users remained consistent, hovering around 17.9M throughout the quarter.
Telegram saw significant fluctuations in downloads, with a notable peak of 404K in early October before stabilizing around 200K towards the end of the quarter. Active users showed a similar trend, rising from 13.9M in late September to 15.2M in early October, and then fluctuating between 13.9M and 14.2M for the rest of the quarter.
Snapchat demonstrated a significant revenue increase, particularly in mid-November, reaching around $2.7K. Weekly downloads remained relatively steady, fluctuating between 180K and 214K. Active users consistently increased, starting at 20M in late September and climbing to approximately 21.6M by the end of December.
WhatsApp Messenger maintained a strong presence with weekly downloads peaking at 287K in early November. Active users remained stable throughout the quarter, hovering around 35M.
For more detailed insights and trends, visit Sensor Tower.